First, it identifies eight critical enabling factors that moderate the diffusion effects of the DOI antecedent factors of SVR. This study contributes to information systems literature in two ways. The data were initially categorized in relation to Rogers’ diffusion of innovations (DOI) theory’s three most predictive technological antecedent factors of diffusion (relative advantage, compatibility, and complexity) and then iteratively refined based on a qualitative analysis. Qualitative empirical data were collected in 12 semi-structured interviews and 14 focus groups with AEC organizations. Specifically, this paper identifies enabling factors that moderate the effects that the technological attributes of SVR have on its diffusion. This paper examines the diffusion of SVR in the context of architecture, engineering, and construction (AEC). However, relatively little is known about the factors leading to the diffusion of SVR in organizations. Social virtual reality (SVR), or multi-user virtual reality, is an emerging technology that enables new ways of collaboration in industrial use.
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